The Content Store
Brand Identity / Signage / Packaging
The Content Store was a leading independent menswear retailer that curated timeless and contemporary brands from around the world and brought them to its stores in Lambs Conduit Street and Exmouth Market. Part of the store’s ethos was to be playful, which I used as a building block for the store’s entire brand identity. The brand identity is represented by the smile icon, which was incorporated as a full stop in the logo.