Far Ride Magazine has a long-standing reputation as the magazine that documents cycling journeys in the most far-flung corners of the world. As a fast-growing niche publication with a loyal readership, Far Ride needed help with streamlining its identity to dial up brand engagement across print, digital and social media.
Starting with a refresh of the magazine’s look and feel, I re-designed the print layout and built a dynamic grid that allowed for the content to be diverse while keeping the overall identity consistent from one page to the next.
With an already large and highly-engaged social following, the challenge was to connect new and existing users with the website to purchase the magazine and consume online content.
Through the use of a reduced grid design that derived directly from the print version, I built a set of templates to drive readers from social to the website with the swipe up feature on Instagram Stories. The brand logo was also placed on each post to build brand awareness without being too overpowering.
A complete overhaul of the website and reduction in pages minimised confusion among users, giving them only what they want to see or read. An accompanying responsive and mobile-friendly website was built so that social media users have a smooth transition to the site.