Enoch is a unisex cosmetic brand that targets outdoor enthusiasts with a dedicated, uncomplicated and natural product. Enoch does this while also giving back to the earth through several eco-friendly initiatives.
The Echimosphora Koreensis is a plant that originates from the northern areas of South Korea. This plant embodied what the brand was looking to create, with its transparent rounded oval leaves, this translated to “Dedicated. Uncomplicated. Natural.” These traits were built into the brands’ tone of voice, as well as visually through the use of a rounded oval shape that contains the ‘E’ for the icon, as well as subtly rounded edges to the wordmark
With the growth of the conscious outdoor traveller/sports enthusiast markets, social design was key. User-generated content and short but concise straplines were created to educate and direct users to learn more about the products and the brand’s initiatives.
Using Colourplan, a recycled paper stock from GF Smith we were able to produce packaging that aligned with the business while also had the same qualities the products ingredients contain.
The website was a key part of the brand's arsenal to not only sell products but also educate consumers on its recycling/reuse initiatives. By keeping the brand colours consistent throughout the website and building key areas to educate visitors, we were able to connect the branding with aspirational photography that shows people achieving their goals in extraordinary landscapes.
Launching late 2020