The Content Store

Brand Identity / Signage / Packaging

The Content Store was a leading independent menswear retailer that curated timeless and contemporary brands from around the world and brought them to its stores in Lambs Conduit Street and Exmouth Market. Part of the store’s ethos was to be playful, which I used as a building block for the store’s entire brand identity. The brand identity is represented by the smile icon, which was incorporated as a full stop in the logo.

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Selected Works

Reeps100Digital Design

Very Nearly AlmostEditorial Design

àssociateBrand Identity

Harrods x Estée LalondeVideo Art Direction

La Musette LondonBrand Identity

My Perfect FTWeekendDigital Design

Secret WallsBrand Identity